Job : Digital Marketing Executive / Specialist

Digital Marketing Executive / Specialist

Job Magnet

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  Category: Digital Marketing

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  Job Type: Fulltime

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  Salary: INR 15000/Monthly

Job Description:

Key Responsibilities

• Campaign Management: Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns (Meta Ads & Google Ads).

• Social Media & Content: Maintain a consistent social media presence across platforms (Instagram, LinkedIn, Facebook, YouTube), including scheduling posts and engaging with the audience.

• Lead Generation: Design and optimize funnels to generate qualified inbound leads and inquiries.

• Website & SEO: Monitor website traffic, optimize on-page/off-page SEO, improve search rankings, and recommend content improvements.

• Analytics & Reporting: Measure and report performance of all digital marketing campaigns against targets (ROI, CPA, CTR, ROAS) using tools like Google Analytics.

• Collaboration: Brainstorm new and creative growth strategies; collaborate with graphic designers and content writers to produce engaging ad creatives and landing pages.

Requirements & Skills

• Proven working experience in digital marketing or performance marketing.

• Hands-on experience with Meta Ads Manager (Facebook & Instagram) and Google Ads.

• Solid knowledge of website analytics tools (e.g., Google Analytics 4, Search Console).

• Basic understanding of SEO principles, keyword research, and content marketing.

• Familiarity with design tools (Canva/Photoshop) and email marketing tools (Mailchimp, Brevo, etc.) is a strong plus.

• Strong written communication and analytical skills.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).